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Hi, I'm Elisabeth Fonden!

I am a Product Designer from rainy Seattle.

I have worked and collaborated with

DECENT 2020

Quote Flow
Research  •  Design
Decent was expanding the number of health insurance plans they offer, and needed a scalable design solution. I worked closely with a UX Lead to design and prototype a solution.

UW GRAD PROJECT

Stroll AR 
Research  •  Design  •  User Testing
Experience the excitement and joy of exploration without leaving your neighborhood. Uncover hidden gems all while getting daily steps in. As part of my grad final project, I helped research, design, and user test a concept utilizing AR. 

PUSHPAY

Customer Portal
Strategy • Research  •  Design • User Testing  •  Presentation
Our goal was to improve the self-serve experience among our customers, and in return reduce the number of support tickets they send. As the lead designer, I dug into ticket reports, moderated an internal stakeholder workshop, and conducted usability tests to validate our assumptions.

PUSHPAY

Insights
Strategy • Research  •  Design • User Testing  •  Presentation
This case study covers the product's complete journey, from strategizing vision to designing an MVP experience, which went live in 2024. Designed a B2B Saas analytics web application from the ground up, involved in product strategy, research, design, and user testing. Insights centralizes product suite data to easily see health and trends, and aids in data-driven decisions. 

DECENT 2020

Template Redesign
Research  •  Design
Decent worked with Brokers & Partners, and they each received a unique page for their clients. Only one template wasn't working anymore due to conflicting needs.

PUSHPAY

Event Calendar Redesign
Strategy • Research  •  Design  •  Presentation
We found that the existing public calendar page had low usage, especially compared to other public pages on the Pushpay site. This also was a legacy page built over 20 years prior, and a redesign was needed to ensure consistent design standards throughout the product.​
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